PPG announced that its TIKKURILA Euro brand by PPG has introduced product packaging with up to 25% recycled plastic content in Russia. The material was developed by Russian petrochemicals firm SIBUR.

The new paint packs will be marked with an eco-label to indicate they contain recycled material. There is no change in end price versus standard packaging.

“PPG aims to make a positive contribution to the overall reduction of plastic waste volumes,” said Ekaterina Balon, Tikkurila marketing director, Russia, Central Asia and China. “Tikkurila by PPG has the highest number of eco-labelled products in our core markets. The introduction of packaging with recycled content for the Tikkurila Euro line by PPG is another important step in our sustainability journey.”

Increasing the use of recycled content is a key component of PPG’s sustainability strategy. The packaging for its architectural coatings products, excluding the handle and lid, have up to 100% recycled content in the U.S. and up to 80% in Europe. The company is currently testing packaging that also uses 100% recycled content for the packaging and lid.

SIBUR’s material, called Vivilen™, contains up to 50% recycled polypropylene or polyethylene.

“Vivilen is a solution created to meet our customers’ sustainability efforts, and to satisfy the growing demand from processors and end users aimed at involving recycled materials in production,” said Alexey Sboev, SIBUR marketing director. “In developing Vivilen, we offer innovators partnering with us a full-fledged platform to meet to the public demand for ‘green’ solutions.”